Panic has set in with the highly anticipated release of Scream 6, Paramount Pictures has taken their marketing approach to a new level by hiring someone to dress up as the serial killer from the movie and stand outside of a store in the historic town square of Sonoma, California.
Panic Over Scream 6 Costume
The police were called over this innovative and creative way of promoting the movie has been seen before in other horror movies like Smile and Megan, which both employed actors and actresses to attend large events and just smile creepily at the camera, resulting in boosted box office numbers. The panic over the Scream 6 costume may present additional benefits at the box office.
The Scream 6 movie
The Scream 6 movie is set to hit theaters on March 10th. Starring Jenna Ortega, Hayden Panettiere, Melissa Barrera, and Samara Weaving. It is directed by Tyler Gillett and Matt Bettinelli-Olpin. The original Scream movie in 1996 was filmed in locations throughout Sonoma County, including the Sonoma Plaza. This is where the man dressed up as Scream was standing.
Horror Movie Marketing Trends
The use of creative marketing techniques has proven to be successful for horror movies in the past. It looks like Scream 6 is taking the same approach. This type of marketing has the potential to pique the curiosity of many people, as it helps to create buzz around the movie and get people talking. This is especially important for horror movies, as they often rely heavily on word of mouth to draw in viewers.
For those who are fans of the Scream franchise, the upcoming movie is sure to be a treat. With an all-star cast and creative marketing techniques, Scream 6 is sure to be a hit at the box office. If you’re looking for a good scare, be sure to check out Scream 6 when it hits theaters on March 10th. Let us know in the comments if you’ll be seeing the movie and how excited you are for it.