Disney has announced that it will be launching its ad-supported Disney+ tiers outside of the United States later this year. The ad-supported plans will launch in select markets across Europe and in Canada on November 1.
The pricing for the ad-supported plans will start at £4.99/€5.99 per month in EMEA (Europe, Middle East, and Africa) and $7.99 per month in Canada. Current subscribers in these applicable markets will remain in the Premium tier without ads when the price goes up, unless they choose to switch to one of the new cheaper plans.
Disney believes that the success of their ad-supported plans in the US demonstrates the importance of providing consumers with choice, flexibility, and value. Joe Earley, President of Direct-to-Consumer at Disney Entertainment, expressed excitement about expanding the offering in more markets across the globe, including Europe and Canada.
In addition to the ad-supported plans, Disney is also launching a new premium bundle option in the United States on September 6. This bundle will include Disney+ Premium and Hulu with no ads for $19.99 per month. The introduction of this bundle is part of Disney’s efforts to make extensive Hulu content available via Disney+ for bundle subscribers later this year.
Disney’s move to launch ad-supported tiers outside of the United States comes as the company continues to see strong growth and success with its streaming service. Disney+ launched in November 2019 and quickly amassed a large subscriber base. The service has been praised for its vast library of content, including popular franchises like Star Wars and Marvel, as well as its original programming.
The addition of ad-supported plans in select markets is aimed at catering to consumers who may prefer a cheaper subscription option with advertisements. By offering different pricing tiers, Disney hopes to attract a wider audience and further solidify its position in the competitive streaming landscape.
The launch of the ad-supported Disney+ plans in Europe and Canada marks an important expansion for Disney as it continues to grow its streaming business globally. This move follows the successful launch of Disney+ in other international markets, including Australia, New Zealand, and various countries in Europe. With the introduction of the ad-supported plans and the upcoming premium bundle, Disney is looking to further capitalize on the popularity of its streaming service and provide consumers with more choice and value.