The recent success of the Barbie movie has led to a surge in popularity for an older Barbie series on Netflix. Barbie Life in the Dreamhouse season 1 landed at No. 5 on Netflix’s global Top 10 English Language TV series list, attracting 1.9 million viewers. The Barbie media franchise has a long history, featuring various animated specials, web series, and direct-to-video movies.
The success of the Barbie movie, which stars Margot Robbie as Barbie and Ryan Gosling as Ken, has been remarkable. It achieved the best domestic opening weekend of 2023 with $162 million and continued to perform well in its second weekend with $93 million. This success has had a positive impact on other Barbie content available on streaming platforms.
Netflix recently released their global Top 10 English Language TV series for the week of July 24 to July 30, and Barbie Life in the Dreamhouse season 1 made the list. With 1.9 million viewers and a total viewing time of 9.1 million hours, the animated web series ranked fifth among the popular Netflix titles. Originally premiered on YouTube and the Barbie website, the show aired for 75 episodes from 2012 to 2015.
Multiple factors have contributed to the widespread appeal of the Barbie movie. Firstly, it is a live-action feature, a significant departure from the typical animated Barbie films. Secondly, the movie has a PG-13 rating and is directed by the acclaimed filmmaker Greta Gerwig, making it attractive to both adults who grew up with Barbie and children who currently enjoy the franchise.
However, it is important to note that the Barbie media franchise has existed for decades prior to the release of the 2023 movie. In 1984, the depiction of Barbie on screen began with the release of the Commodore 64 game Barbie. Since then, Barbie has been featured in numerous animated specials, animated series, books, comic books, music albums, and web series.
Additionally, Barbie has starred in 16 direct-to-video animated movies released between 2001 and 2009, including titles like Barbie as Rapunzel and Barbie Fairytopia: Magic of the Rainbow. The success of the Barbie movie has led to increased interest in these older Barbie projects that are readily available on streaming platforms. As the popularity of the movie continues to grow, it is expected that more people will explore and engage with additional Barbie content.
Overall, the recent success of the Barbie movie has sparked interest in other Barbie-related content, such as the older Barbie series Barbie Life in the Dreamhouse. As fans of the franchise continue to seek out more content, it is likely that these older titles will experience a boost in viewership.
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