HomeNewsReasons and Timing for Price Increases

Reasons and Timing for Price Increases

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Disney Plus is increasing its prices on October 12, 2023. The price for the Premium No Ads version will increase from $10.99 per month to $13.99 per month, an increase of around 27%. CEO Bob Iger states that this price increase is due to the need for a pricing strategy that makes sense for the service. During the years of trying to grow the platform and attract subscribers, Iger believes that the price was too low. As more people joined the platform and more content was released, a higher price became more justifiable. Iger admits to being off in terms of their pricing strategy and that they are now learning more about it and making adjustments accordingly.

It is important to note that only the Premium No Ads version of Disney Plus will be getting a price increase. The price for Disney Plus With Ads will remain the same at $7.99 per month. It is likely that many users will opt for the With Ads version instead of paying the increased cost for No Ads.

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In other Disney news, Disney Plus With Ads is set to debut in more territories following its successful U.S. launch. This expansion will allow more people to access and enjoy Disney Plus with advertisements. Additionally, Disney Plus subscribers will have special access to Ahsoka merchandise, providing unique benefits for being a part of the Disney Plus community.

In terms of other streaming platforms, several popular shows and movies are set to premiere in August. Only Murders in the Building, a popular series, is returning for its third season on Hulu. Gal Gadot will be starring in Heart of Stone, which will be premiering on Netflix. Amazon Prime Video is releasing the highly anticipated Red, White & Royal Blue movie. Max is premiering thrilling sports content, and Paramount Plus is bringing back Billions for its seventh and final season. Finally, Disney Plus will be adding The Amazing Spider-Man 2 to its schedule, giving subscribers more options for content to enjoy.

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Overall, the price increase for Disney Plus is a result of the service needing a more justifiable pricing strategy after years of growth and attracting subscribers. The increase only applies to the Premium No Ads version, with the With Ads version remaining the same price. Disney Plus continues to expand its reach and offer unique benefits to its subscribers, such as special access to merchandise. Other streaming platforms are also providing exciting content for viewers to enjoy.

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