Sony Delays Release Date for Gran Turismo Movie

Sony has made changes to its release schedule, including the highly anticipated Gran Turismo movie. The film was originally set to be released on August 11, 2023, but has now been pushed back two weeks to August 25, 2023. However, in an interesting move, the movie will have sneak previews on August 11-13 and August 18-20 before its nationwide release.
The reason for the delay is not due to production issues or lack of readiness, but rather a marketing freeze caused by the ongoing strikes by the Writers Guild of America (WGA) and SAG-AFTRA. The strikes have limited Sony’s ability to promote the film through traditional means, such as having the stars participate in interviews and press events. As a result, Sony is hoping that word of mouth from the audience will help generate positive buzz for the movie.
A spokesperson from Sony explained, “The stars can’t promote the film but the audience can.” This experimental approach aims to rely on the audience’s enthusiasm and positive reviews to spread the word about the film.
So, what do we know about Gran Turismo? The movie is based on an incredible true story about a group of unlikely underdogs. It follows a struggling working-class gamer, a failed former racecar driver, and an idealistic motorsport executive who join forces to take on the most elite sport in the world. The film is described as inspiring, thrilling, and action-packed, emphasizing that nothing is impossible when fueled from within.
Directed by Neill Blomkamp, the screenplay is written by Jason Hall and Zach Baylin. The cast includes actors such as David Harbour, Orlando Bloom, Darren Barnet, Djimon Hounsou, Geri Halliwell-Horner, and Thomas Kretschmann. The production team consists of Asad Qizilbash, Carter Swan, Doug Belgrad, and Dana Brunetti, with game creator Kazunori Yamauchi, Hall, and Baylin serving as executive producers.
The Gran Turismo franchise, originally released in 1997, has become one of the most popular racing video game series known for its attention to detail and realism. The film adaptation aims to capture the essence of the game and bring the thrilling racing experience to the big screen.
Sony’s decision to delay the release and utilize sneak previews as a marketing strategy could potentially be a game-changer. By relying on audience feedback and positive word of mouth, the film has the opportunity to generate buzz and excitement despite the limitations imposed by the strikes. Whether this experimental approach will succeed in promoting Gran Turismo remains to be seen, but it certainly adds an interesting twist to the film’s release strategy.

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