The use of AI in the Marvel Cinematic Universe (MCU) is raising concerns about the future of actors and writers in the franchise. Background actors, in particular, are worried about being replaced by digital scans created through AI technology. The controversy surrounding the use of AI in the opening credits of Secret Invasion suggests that Marvel should reconsider its plans for AI in future MCU projects.
The MCU is the highest-grossing movie franchise of all time, and Marvel Studios has grown the shared universe exponentially since its debut in 2008. Despite its financial success, there are concerns that Marvel Studios may resort to exploitative means by using AI to substitute the work of actors and writers. This issue has been a major factor in the ongoing Writers Guild of America and SAG-AFTRA strikes, which have caused delays in multiple Marvel movies.
One worrying AI issue is the scanning of background actors without informing them of how their digitalized versions will be used. This was revealed by a background actor from WandaVision, who expressed concerns about the potential sidelining of background actors due to AI. The actors’ strike aims to regulate the use of AI in Hollywood productions, with demands such as not allowing AI tools to substitute writers or rewrite initial drafts, and giving actors rights to the use of their likeness across projects. The proposal of studios owning digital recreations of background actors for unlimited use has sparked opposition.
In addition to concerns about background actors, the recent controversy over AI in Secret Invasion’s opening credits has further emphasized the need for caution. Many artists, fans, and journalists raised valid concerns about the decision to use AI for the credits. This backlash highlights the potential risks of Marvel using AI on a larger scale in the future.
Overall, the use of AI in the MCU is causing worry among actors and writers, particularly background actors who fear being replaced by digital scans. The ongoing strikes by the Writers Guild of America and SAG-AFTRA highlight the need for regulation and protection of artists’ rights in relation to AI. The controversy surrounding the use of AI in Secret Invasion’s opening credits serves as a warning that Marvel should reconsider its plans for AI in the franchise.
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