The live-action remake of “The Little Mermaid” is finding success on video-on-demand (VOD) platforms, topping charts on iTunes, Google Play, and Vudu. While critics had mixed reviews for the film, audiences are enjoying it more, which is contributing to its success in the PVOD (premium video-on-demand) market. The film performed decently at the domestic box office, but it was a disappointment internationally. A strong performance on VOD platforms could help make up for this.
“The Little Mermaid” remake, starring Halle Bailey as Ariel, is the latest in a string of Disney live-action remakes. It re-imagines the studio’s 1989 animated classic. The film received mixed to positive reviews from critics and fell short financially, making $564 million worldwide against its $250 million production budget.
Since its digital release, the film has been performing well on VOD platforms. It is currently ranked number one on iTunes and Google Play, which rank by number of transactions, and on Vudu, which ranks by total revenue. Priced at $19.99 for a rental, it is outperforming other recent releases on these platforms, such as “The Flash,” “The Super Mario Bros. Movie,” “Guardians of the Galaxy Vol. 3,” and “Transformers: Rise of the Beasts.”
Despite mixed reviews, “The Little Mermaid” has experienced a generally positive reception among audiences. The film has a 94% audience score on Rotten Tomatoes, suggesting it was well-received by casual moviegoers. Its domestic box office total of $289 million surpasses other recent releases like “Indiana Jones and the Dial of Destiny” ($167 million) and “Fast X” ($145 million).
The film’s positive reception in North America is likely contributing to its success on VOD platforms. Younger audiences who saw and enjoyed the film in theaters can now watch it at home with their parents. Additionally, those who missed the theatrical release can experience the remake for the first time.
Given its disappointing international performance, the revenue generated from PVOD sales could be crucial for the film’s overall success. Unfortunately, specific revenue figures for PVOD and VOD sales are not publicly shared, so it is unclear how the film’s success on digital platforms is impacting its financial bottom line.
Overall, “The Little Mermaid” remake is performing well on VOD platforms, proving to be a popular choice for home viewing. Its positive reception among audiences, particularly in North America, is contributing to its success. With its international box office disappointment, the film’s performance on VOD platforms could help make up for the shortfall.
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